Audience
VizEds serves a tightly-focused vertical niche of influential, high-achieving creative class of journalists. Members of the Visual Editors social network must post using their real names and there are a few numbers about the journalists that may interest you.
The Web site serves over 5,000 registered, active members and a frequently-returning audience of many times that.
This membership has increased reliably since March, 2004, the growth rate and reach has been extremely positive over this long period of time. The brand identity for “Visual Editors” is already well-established in the minds of newsroom leaders.
BY THE NUMBERS
In July 2004: Visual Editors saw 1,915 Unique Visitors, 7,122 total visitors and 230,539 page views a month.
In June 2005: Visual Editors saw 11,744 Unique Visitors, 27,349 total visitors and 641,852 page views a month.
In June 2006: Visual Editors saw 19,073 Unique Visitors, 79,264 total visitors and 1,368,295 page views a month.
TODAY
In April 2007: Visual Editors saw 60,218 Unique Visitors, 154,363 total visitors and 1,873,023 page views a month.
For media planners trying to reach this niche, the growth is nice but the returning visits and time spent on the site can have a longer-term impact in brand recognition. These also illustrate that visitors to this site are:
- In the target group
- Coming for a purpose
- Spending a lot time on the site
- Return frequently
Socialmeter ranks Visual Editors at over 10,000:
socialmeter score: 12,794
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Bloglines links 7,980
Google Links 1,710
Technorati Links 3,054
VISITOR LOCATIONS: The geography of Visitor traffic reveals a strong concentration in the U.S. and a healthy and diverse international audience.